{"id":2708,"date":"2023-09-08T16:51:04","date_gmt":"2023-09-08T14:51:04","guid":{"rendered":"https:\/\/staging.anatolebreton.com\/index.php\/a-propos\/"},"modified":"2026-11-02T16:54:24","modified_gmt":"2026-11-02T15:54:24","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/staging.anatolebreton.com\/en\/index.php\/a-propos\/","title":{"rendered":"About Us"},"content":{"rendered":"
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Freaky Fragrances<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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About the
brand<\/p>\n<\/div><\/div>\n\n

Anatole believes that perfume embodies, in a single gesture, the ultimate tool for self-empowerment and connection with others. He creates fragrances for those who, uninterested in superficial promises of transformation, are not afraid to be themselves.<\/p>\n

Anatole Lebreton\u2019s fragrances are conceived as bursts of individuality and sincerity, full of transgressive audacity and imbued with tenderness.\u2028Drawing inspiration from the raw poetry of nature or phantasmagorical art, Anatole\u2019s creations aim to re-enchant reality and offer a fragrance line that is assertive and playful, dreamy and irreverent.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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About the Nose<\/p>\n<\/div><\/div>\n\n

\u201cI create fragrances to evoke a shared emotion, a recognizable sign, a flame to be kindled that would push the boundaries of our realities. In a word, to reveal one\u2019s true self. Fragrances. To adorn oneself with them. To take hold of oneself.\u201d<\/p>\n<\/div><\/div>\n<\/div>\n\n

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About Perfumes<\/p>\n<\/div><\/div>\n\n

\"><\/span>\"><\/span>For Anatole Lebreton, it is vital to evoke olfactory emotions that are tailored to those who experience them.\u2028
Having previously studied or practiced ethnology, volunteer work for social causes, popular and socially conscious theater, gemology, and the worlds of tea and chocolate, Anatole eventually fell in love with perfume.\u2028
Starting out as an enthusiast and passionate collector, this insatiably curious individual became a perfume creator in 2013\u2014the best way for him to quench his thirst for creativity.\u2028<\/span>Relying more on instinct than on intellect, he has since created 11 fragrances for his brand and occasionally composes scents for commissions he receives.
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SINCERITY<\/h4>

To say what you think and to think what you say. Nature in painting. <\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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AUDACE<\/h4>

to exist without compromise, to create wild and defiant bursts of uniqueness.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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GENEROSITY<\/h4>

to explore materials, to reinvent reality, and to bring wonder back into the world, with tolerance and kindness<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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FAQ<\/h3>\n<\/div><\/div>\n\n
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Are your perfumes natural?<\/h5>

For 140 years, the modern perfume industry has been blending natural ingredients (essential oils, absolutes, resins, etc.) with synthetic ingredients (either molecules that already exist in nature but would be too expensive to extract from natural sources, such as vanillin, or molecules created directly in the laboratory). I use a variety of ingredients, depending on the needs of the fragrance, while focusing above all on creating something beautiful and taking care of the planet.<\/strong> <\/p>\n

The current standards for natural fragrances are a bit biased:<\/p>\n

There\u2019s the ISO 9235 standard\u2014100% natural\u2014but that doesn\u2019t mean it\u2019s good for the planet; in fact, the carbon footprint of many natural products is enormous (it takes 2.3 metric tons of rose petals to make 1 kg of essential oil, and certain species, such as white sandalwood, are threatened due to overharvesting...) and, unfortunately, these ingredients are often the very ones that cause allergies.<\/p>\n

The other standard\u2014ISO 16128, which states \u201c100% natural origin\u201d and is seen just about everywhere\u2014is even less meaningful because it includes alcohol, which makes up more than 85% of the fragrance. So you could have a 100% synthetic concentrate in a natural alcohol base, and the final calculation (at a 15% fragrance concentration) would be \u201c85% of natural origin.\u201d <\/p>\n

In short, I use a lot of beautiful natural ingredients\u2014some of which are very, very expensive, like tuberose absolute\u2014and in those cases, I make a point of sourcing eco-friendly and fair-trade ingredients, as well as synthetic ones. In the latter case, I try as much as possible to source materials derived from green chemistry, or those with a low carbon footprint and a high renewability rate. <\/p>\n<\/div><\/div>\n\n

What is green chemistry?<\/h5>

Some synthetic ingredients are known to be major pollutants, harmful to the planet and sometimes to humans. But new production methods have emerged, based on innovative and natural processes such as fermentation or the recycling of forestry waste. Whenever possible, I prioritize these ethically sourced synthetic materials as well as fair-trade natural materials (workers paid fairly, a commitment to sustainable development, and no overexploitation). <\/p>\n<\/div><\/div>\n\n

Are your perfumes vegan?<\/h5>

Only Bois Lumi\u00e8re<\/em> contains an ingredient of animal origin: beeswax. The civet and castoreum (
) listed in the notes for L\u2019Eau de Merzhin<\/em> and L\u2019Eau Scandaleuse<\/em> are
-based reconstructions. <\/p>\n<\/div><\/div>\n\n

Are your perfumes cruelty-free\u2014not tested on animals?<\/h5>

This has been European law since 2014!! (https:\/\/www.economie.gouv.fr\/groupe1\/cosmetiques-ne-vous-fiez-pas-lallegation-non-teste-sur-les-animaux#). My perfumes have been tested on only one animal\u2014namely, myself and a few friends who are willing to serve as guinea pigs to test my creations, to ensure that the final product is suitable for all skin types and worthy of you. <\/p>\n<\/div><\/div>\n\n

Where and how are perfumes made?<\/h5>

My perfumes are homemade\u2014literally, right in my own home. I produce small batches, crafted by hand. This allows me to oversee and control my creations\u2014and the products I sell to you\u2014from start to finish. So I\u2019m the one who formulates the perfume, oversees the production, aging, and maceration of the fragrances, bottles them, packs them in boxes, applies the labels, and prepares the packages to be shipped to you. <\/p>\n<\/div><\/div>\n\n

What is the concentration of perfumes? <\/h5>

These are all eau de parfum. That said, a high concentration (the percentage of perfume concentrate diluted in alcohol) doesn\u2019t necessarily make for a good fragrance, and it doesn\u2019t really mean much. If, for example, the fragrance formula contains 30% Iso E Super, 20% hedione, and other \u201cfiller\u201d raw materials, then the concentrate will likely need to be diluted to 20%. If, on the other hand, the formula contains a lot of natural ingredients, few fillers, and raw materials with intense impact, then a lower concentration will work better. This has nothing to do with the fragrance\u2019s longevity or sillage. For example, Bois Lumi\u00e8re, which contains about 8% immortelle\u2014an ingredient that truly lives up to its name\u2014is diluted to just 7%, and yet it\u2019s one of my most powerful and long-lasting fragrances. My rule is that the more natural ingredients there are, the more you need to dilute the blend to open it up and let the fragrance breathe. <\/p>\n<\/div><\/div>\n\n

Do you accept returns or exchanges?<\/h5>

You have a seven-business-day withdrawal period, starting on the day of
Upon delivery of your order, please return the product(s) you ordered at your own expense. <\/p>\n

The return and\/or exchange of products containing alcohol is subject to a specific procedure: The product(s) must be returned complete, unopened, in perfect condition, and in their original packaging, accompanied by the delivery slip, the invoice, and the customer return form available in the Terms and Conditions.<\/p>\n

If the value of the selected replacement product(s) exceeds the value of the returned product(s), you are responsible for the price difference, in accordance with the Terms and Conditions.<\/p>\n

If the value of the replacement product(s) you selected is less than the amount of the returned product(s), I will refund the price difference in accordance with the Terms and Conditions, within thirty (30) business days of receiving the returned products.<\/p>\n<\/div><\/div>\n\n

Is it normal for my perfume to change color or smell?<\/h5>

It\u2019s perfectly normal for your perfume to change color as it ages. Certain ingredients, such as vanillin or indole, tend to take on an amber hue over time. This doesn\u2019t necessarily mean that the scent has changed. Similarly, depending on the
Due to variations in production, the color of my creations may vary slightly. Jasmine harvested in 2023 is not exactly the same as that harvested in 2024, which results in slight variations in color and scent. <\/p>\n

If the scent of the perfume changes, it may be due to natural aging or to improper storage conditions: be sure to store your bottle away from light and temperature fluctuations.<\/p>\n<\/div><\/div>\n\n

Why can't I smell my perfume anymore?<\/h5>

Your nose gets used to it. Very often, you can no longer smell your favorite perfume, but your neighbors are still enjoying its scent in your wake. When I wear perfume, I like to forget about it and let it come back to surprise me throughout the day. If you\u2019re also wearing other scents from laundry detergents (which have versatile, long-lasting fragrances), cosmetics, and so on, all of these scents will tend to overwhelm and tire your nose, often preventing you from enjoying the perfume you\u2019ve chosen for the day. <\/p>\n

It may seem paradoxical, but you have to resist the temptation to spray too much and increase the amount, which will only lead to even more saturation. The more you spray, the less you can smell it! <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-2708","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout Us - Anatole Lebreton<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.anatolebreton.com\/en\/index.php\/a-propos\/\" \/>\n<meta property=\"og:site_name\" content=\"Anatole Lebreton\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-02T15:54:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.anatolebreton.com\\\/en\\\/index.php\\\/a-propos\\\/\",\"url\":\"https:\\\/\\\/staging.anatolebreton.com\\\/en\\\/index.php\\\/a-propos\\\/\",\"name\":\"About Us - 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